Having set myself the challenge of finding a new Mobile Marketing contract in the UK. I've decided to make the bold move of marketing myself directly to all of the top UK Digital agencies.
Why? I hear you shout!
Well for anybody whose not been living in a cave for the last 18 months, it's a jungle out there (from a work perspective). There is lots of interesting work and contracts available in Mobile - it's just that too few people actually really understand the complete skill set required for mobilising a complete Enterprise.
So without further ado - I decided that the best way to market myself would be to create a mini campaign - that (hopefully) demonstrates my understanding, technology and savvy about mobile.
What are my credentials? Well I've been in Mobile Marketing since 2005 and have a multitude of Brands and Projects which I can reference - more about these projects in future posts.
So where to start? As ever the hardest part is the first step, so I thought I'd post some images and a little commentary:
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| Snack, when hungry. |
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| Always keep the brain clear. |
So, being a bit of a retro Mobile Marketing guy, I decided the best place is to get out a pencil (actually, my daughters felt tip pens) and some paper and to begin wire-framing my campaign site:
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| Machine washable pens - MARVELLOUS. |
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| Available from Smashing Magazine: Paper Stencils |
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| Available from Smashing Magazine: Paper Stencils |
I've already decided that I'll be creating a campaign site using HTML5 with a little HTML wrapper as the home page - this will allow me to be a little creative but more importantly allow my target users to select which version to view depending on their access point - 3G or Fixed. Why this approach? Well, you can do some really nice animation in HTML5 which looks great on a Mobile browser such as Safari - but expecting people to wait for it to download - is a crime.
So I began with a few sketches:
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| Headline Project Definition :) |
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| Start thinking about the mobile UI |
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| Translate to visual and Beta site |
Thanks for reading - oh, and by the way - if you'd like to discuss whether I'm free to help you or just shoot the breeze - why not drop me a line or follow me on Twitter.
